Anthony Holloway, better known as DJ Hollywood (born December 10, 1954), is an American MC/rapper and DJ. According to Kurtis Blow and Pete DJ Jones, Hollywood was the first rapper in the hip-hop style, making him the “Father” of the Hip Hop style. Before Hollywood introduced “Hip Hop style” rapping, he had already influenced DJing by creating a set that included singing, rhyming, and call and response, where he interacted with the crowd. An example is Hollywood saying, “If you’re feeling good with Hollywood somebody say,– Oh yeah!” And the crowd would shout back: “Oh yeah!” Some of his creations other rappers have been using for the last 30 years, such as “throw ya hands in the air and wave ’em like you just don’t care.”
Hollywood’s renown spread rapidly, and he became a regular at the Apollo, even having his named added to the marquee. Hollywood had been DJing since 1972, and like every MC, he “rhythm talked.” And like radio DJs, he usually patterned sequences of one or two bar rhymes.
In 1975, Hollywood would make his greatest contribution, when he adapted the lyrics of Isaac Hayes’s “Good Love 6-9969” to the breakdown part of MFSB’s “Love is the Message,” which made Hollywood into an instant sensation. Hollywood did something new; he rhymed syncopated to the beat of an existing record uninterruptedly for nearly a minute. In effect, he connected the various short MC rhymes/patters into one continuous rhyme, introducing “flow” and giving birth to what would become known as the “Hip Hop” style. This was the game-changer.
In 1978 and 1979, DJ Hollywood was the first DJ to bring turntables and a mixer to perform at the Apollo Theater. Most of his body of musical work was live, not recorded, although he did release a single “Shock Shock The House” in 1980 on CBS Records. In 2016, DJ Hollywood appeared in a documentary on the evolution of Hip Hop. “Hip-Hop Evolution, the series profiles the history of hip-hop music through interviews with many of the genre’s leading cultural figures. It won the 2016 Peabody Award, and the 2017 International Emmy Award for Best Arts Programming.”